This paper introduces a measure of television ad quality based on audience retention, using logistic regression techniques to normalize such scores against expected audience behavior. Continue reading “Measuring Advertising Quality on Television: Deriving Meaningful Metrics from Audience Retention Data – Google”
Natural Language Processing (NLP) research at Google focuses on algorithms that apply at scale, across languages, and across domains.
The words artificial intelligence (AI), machine learning (ML) and data visualization are everywhere right now. Both AI and ML have gained an immense role in defining the business world and have especially influenced the way we define the customer experience.
“Following Britain’s decision to leave the EU, right now in terms of copyright, it is unclear about what this will mean for us, our member organisations and UK users of copyright works through library, archive and information services.” (CILIP, 2016)